Built by someone who’s been in your seat

From the founder

Why I built Elevea

I’ve spent 10+ years leading revenue and strategy teams in B2B software. I was chief of staff at a startup that grew from 7 to 150 people, then Chief Revenue Officer and Chief Strategy Officer at a PE-backed software company, where we grew revenue 900% and went from 50 to 350+ employees during my tenure. Both times, I noticed that as our headcount grew, our leadership team’s ability to maintain a complete & accurate picture of what was really happening across the business declined — not because of failures in leadership, but simply due to the inefficiencies & ineffectiveness of communication in a large, hierarchical organization.

A big part of my job was keeping the answers to our most important questions current. How are we tracking against our goals? What’s blocked? What are our biggest opportunities & risks? How engaged is the team? Those questions rarely changed, but the answers did — yet they were buried in countless systems & minds, and by the time they reached my leadership team, they were late, partial, or gone.

Keeping the plan current meant a lot of nagging. Hearing the frontline meant skip-levels that got harder with every hire. I founded Elevea out of a mix of frustration with that problem and conviction that a better solution can be built: one where every employee has a voice, everyone works from the same picture, and the system does the chasing.

I bring this experience to every customer engagement, along with personalized, white-glove service, to make sure Elevea meets each customer’s unique goals.

— Carleton

Experience

• Designing & leading strategic planning, goal-setting, & operating rhythms with hundreds of employees
• Merging 4 companies into one operating model
• Board-level reporting & investor management, including high-intensity PE-backed environments
• Scaling from 0→1 and through $80M ARR
• Building & leading teams of up to 40 people
• High-ACV (6- and 7-figure) enterprise sales & renewals
• Pricing & packaging overhauls
• Alpine Investors CEO-in-Training program · Stanford GSB

Background

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